I first heard about Glaceau Vitaminwater a few weeks ago, when one after the other my Twitter friends began saying that they'd received these promotional suitcases from the company. Look, I'm not going to lie to you - we were pretty envious. I watched at the window day after day, wondering when my suitcase full of (apparently awesome) vitaminwater would arrive. But alas, it never did. The life of a B-list blogger is filled with disappointment. ;-)
I have to say though, their stealthy launch campaign has been really well-executed and clearly very effective. I was visiting one of my clients in Loop Street yesterday, when someone in the office spied this truck downstairs, offloading crates and crates and crates of something liquidy. As soon as I saw the truck, I exclaimed, "Glaceau Vitaminwater!" with perhaps a bit toooo much excitement, considering I haven't even tasted it yet. :) It turns out their store/office/temporary home is right next to my client's offices, on the corner of Loop and Bloem Streets, and they were preparing for their launch party.