Bunches of flowers

Isn't it sneaky how supermarkets place the array of beautiful flowers in a position that forces you to look at them while waiting at the checkout? I can imagine that it must make it *very* difficult for woman to decide between the chocolates (also conveniently placed where you wait) and the flowers that they seem all to love.

Bunches of flowers bought in a supermarket in Cape Town generally cost between R50 and R80 (between 5 and 8 Euro). What would you pay for a similar bunch where you live?