I watched for a while as a few workmen constructed this Coca-Cola robot at the V&A Waterfront. They've used red scaffolding and Coca-Cola crates to build the figure. I'm not sure what they plan to do with it, but it's clearly part of their marketing campaign around the World Cup football.
The company has put such a huge marketing drive behind the football that I'm sure you've seen it, but on the off chance that you haven't, here's a short animated television ad that I think somehow must tie in with the robot.