A three-headed Argentinian fan

When looking at photos of matches after the event it's always sad to see an optimistic fan that would have been crushed by the outcome of the match. In this one Germany thumped Argentina pretty convincingly and any die-hard fan would certainly have been utterly depressed.

I don't follow Argentinian football, so I'm unsure why he would have these heads strapped to his ears. Dalma and Gianna, as I understand, are Argentinian hero, Diego Maradona's daughters - so this does seem a little odd to me...