It's embarrassing yes - the sign "Parisian Macaroons" spells the name of this delicate French biscuit (of sorts) incorrectly. It's not macaroon (phonetically ma-ca-roon) it's macaron (phonetically ma-ca-raun). You won't believe how many people get the spelling and pronunciation wrong. Macaroons are in fact something completely different to these lovely macarons - see the photo on the Wikipedia article on macaroons.
Kerry-Anne bought a few of these lovelies when visiting Ladurée in Paris earlier this year - later to discover that Daniela's in the Cape Quarter sells macarons that (to me) taste exactly like the one's that she babied on the flight from Paris to South Africa!
If you haven't yet tasted one of these - visit Daniela's and spend R10 to buy one - you'll love 'em!