Cape Town has a small subculture of people who love the punk and goth style of dress - and Emily the Strange provides of these folk with some of their awesome gear.
While many people find folk who wear punk- or goth-style clothes strange and even weird, for some reason I find that I more often really them. Most often I find their eccentric demeanor (which in my experience completely contradicts who they really are) strangely attractive.
Perhaps it's exactly that contrast and their different experience of life that I enjoy. Now isn't that strange?