This sign is located right outside the fast-food outlets at the V&A Waterfront. Due to the high concentration of seagulls, and to make the sign a little more accurate, I would have added "For your own safety..." to the front of the plea.
Do you remember the book or (as I do) the movie The Birds by Alfred Hitchcock? Do you think it's a co-incidence that this is called the Victoria and Alfred Waterfront? Neither do I. Don't feed the birds people! :D