When Kerry-Anne and I last visited Paris together we stayed in a little hotel that had a huge Amstel sign outside it's doors. I found it amazing how something familiar, even a sign of a beer that you're not even partial to, helps make one feel a little more settled.
I just hope that some day someone will invent cans with a 1 month half-life. Not because it would encourage us to drink them faster, but rather that we wouldn't end up with cans like this one.