Who's stroke of genius was it to re-appropriate Zeus's words in their marketing campaign?

To be honest, The Kraken's a pretty clever name for a brand of rum - given that it's the name of a legendary sea monster, and that it's popular knowledge that ye olde sailors used to spend many hours drinking rum on their long ocean voyages (assumedly telling tales of that legendary sea monster).

I took this photo outside of Desparados bar, in Observatory.